Saudi Corporate Social Responsibility Forum  
Agenda

  • 08:00 to 10:00
    Registration of participants at Park Hyatt Hotel, Jeddah
  • 10:00 to 11:00
    Opening
    • Royal Salute
    • Holy Quran
    • Opening Ceremony
    • Award Ceremony
      Speakers:
    • Faysal Abou Zaki, Deputy CEO, Al-Iktissad Wal-Aamal
    • Faysal Abou Zaki

      Mr. Abou Zaki has over 25 years of experience in Al-Iktissad Wal-Aamal Group, where his innovative approach was a major drive for the Group’s diversification. His main focus has been to help the Group’s development into a leading force in conferences and business events in the region.

      In the process, Mr. Abou Zaki developed a close working relationship with government leaders, policy makers, as well as a wide spectrum of leading figures in business and banking. He also contributes to regional policy forums and is a frequent commentator on regional and global events.

      Mr. Abou Zaki also serves as the Deputy Editor in Chief for Al-Iktissad Wal-Aamal Magazine and is a Board Member in Al-Iktissad Wal-Aamal.

    • Mr. Ahmed bin Abdul Aziz Hamdan, Jeddah Social Responsibility Council
    • Mr. Ahmed bin Abdul Aziz Hamdan

  • 11:00 to 11:15
    Main Speech
      Presented by:
    • Mr. Ali M. Sheneamer, Deputy Governor & Chief Operating Officer, Saudi Arabian General Investment Authority
    • Mr. Ali M. Sheneamer

      Mr. Sheneamer is Deputy Governor & Chief Operating Officer at the Saudi Arabian General Investment Authority. His role covers two main areas; investors services and corporate operations. Under the first area he is in charge of all investors-related services from licensing routine government services via the one-step shops located across 9 regions within the country. Under the Second area, he is in charge of all corporate operations which include HR, admin Services, Marketing & Communication, F&A, IT and Planning.

      After spending around 8 years with Procter & Gamble and prior to joining SAGIA, Mr. Sheneamer served as a Chief Commercial Officer of a startup mortgage financing company and was Head of Retail Marketing Group at the National Commercial Bank

      Mr. Sheneamer holds a BsC in Science-Computer Engineering from King Abdulaziz University of Jeddah Saudi Arabia.


  • 11:15 to 12:30
    Session 1: Towards Sound Business Strategies
    • Role of sound corporate leadership in aligning partners’ requirements with social commitment
    • Building the right corporate social responsibility strategy
    • Saudi society priority issues
    • Public-Private Partnership (PPP) impact on social responsibility programs and plans sustainability
    • Moderator : Mr. Hussein Shobokshi, Businessman & Media Person
    • Mr. Hussein Shobokshi

      Speakers:
    • Dr. Rashed Bin Mohammad Al Zahrani, President, Mekkah Technical And Vocational Training Council
    • Dr. Rashed Bin Mohammad Al Zahrani
    • Mr. Walid Abukhaled, President & CEO,Saudi Arabia & Bahrain, General Electric
    • Mr. Walid Abukhaled

      Mr. Abukhaled is President & CEO of GE, Saudi Arabia and Bahrain.

      Based in Riyadh, Mr. Abukhaled is responsible for leading the company’s operations in the Kingdom of Saudi Arabia and Bahrain, accelerating growth and exploring further opportunities for broadening public private partnerships.

      With over 21 years of experience in the industry, Mr. Abukhaled joined GE from BAE Systems where he was most recently the Director of Portfolio Management & Chairman of BAE Systems Saudi Arabia Operations Board.

      He has held a variety of executive positions in Middle East & Europe after graduating as an engineer from The University of South Florida, USA.

      Mr. Abukhaled was selected one of the top three “Revolutionary CEOs in the Middle East”.

    • Eng. Mahmoud M. Al Turkistani, Vice President- Head of Corporate Responsibility Department, National Commercial Bank
    • Eng. Mahmoud M. Al Turkistani

      Eng. Al Turkistani is Vice President and Head of Corporate responsibility Department at the National Commercial Bank.

      He previously served as Director of Human Resources Projects and then was assigned to establish the Community service Unit at the National Commercial Bank.

      He began his career as a representative of Public Relations at King Fahd University of Petroleum and Minerals, Dhahran, and went on to join the Savola Group as Human Resources Manager before moving to work for Tate & Lyle in the UK as Stock Exchange trader.

      He is a member of the Health Committee at Jeddah Chamber of Commerce & Industry and Member of the Consultant Committee at Community College at King AbdulAziz University.

      Eng. Al Turkistani graduated from King Fahd University of Petroleum and Minerals with a BSC degree in Computer Engineering and holds an Executive MBA from King Abdulaziz University.

    • Dr. Faysal Al Aquil, Business Development & Admin. Affairs, Construction Products Holding Company (CPC)
    • Dr. Faysal Al Aquil

      Dr. Faysal Alaquil holds over 30 years of experience in the executive management of private companies and is currently the Director of Business Development & CSR of Construction Products Holding Company (CPC). He is also the Chairman of the Advisory Committee, Architecture Department, and College of Engineering at Effat University. He is also a Member of the Honorary Advisory Board of Effat University, a member of the Society of Prince Majed Bin Abdulaziz for Development and Social Services, the Deaf Association in Jeddah and the Saudi Charity Association for AIDS patients as well as Friends of Alzheimer's Patients charity in Makkah and a member of The Friends Committee of Patients in Jeddah.

      Dr. Alaquil holds a Bachelors degree in Business Administration and a Ph.D. in Business Management from USA.


  • 12:30 to 13:00
    Noon prayers and coffee break sponsored by P&G
  • 13:00 to 14:00
    Session 2: Corporate Social Responsibility: Reports and Standards
    • Modern patterns of social responsibility reporting
    • Social responsibility programs KPIs
    • How to measure the output of the corporate social responsibility programs
    • Application of the ISO 26000 standard by the Kingdom of Saudi Arabia, and due outcome
    • Moderator : Mr. Riad Abdulkarim, Deputy General Manager, King Khalid Foundation
    • Mr. Riad Abdulkarim

      Speakers:
    • Mr. Gilbert Rustom, Regional Head of Middle East,Africa,&Asia, AccountAbility
    • Mr. Gilbert Rustom

      Gilbert Rustom is a Special Advisor for AccountAbility working within the Middle East region.

      Gilbert brings an entrepreneurial spirit and client focus to AccountAbility along with significant CR consulting experience. As an independent contractor he previously partnered with AccountAbility to establish the first CSR Index in Saudi Arabia. As part of that initiative, Gilbert worked with nearly 250 major companies in the Kingdom assessing their CR efforts.

      Gilbert is also the founder and managing partner of BlindSpot Communication, a brand and marketing consultancy based in Saudi Arabia.

      Previously, he served as Managing Director of Ogilvy & Mather’s office in Riyadh where he substantially increased O&M’s revenue and organizational footprint in just two years. Earlier in his career, he worked in television production and in broadcasting, as an on-camera sportscaster on Lebanese TV.

      Gilbert graduated from Notre Dame University in Lebanon with a BA in Marketing and Communication. He received an executive MBA from the American University in Beirut.

      Outside of work, Gilbert is a proud husband and father. When not enjoying time with his family, Gilbert rides Harley-Davidson motorcycles. He is multi-lingual with fluency in Arabic, English and French.

    • Mr. Matthew Farren-Handford, Senior Manager | Climate Change and Sustainability Services, Ernst & Young
    • Mr. Matthew Farren-Handford

      Mr. Farren-Handford is a Senior Manager with Ernst & Young, based in Qatar.

      He is an accomplished sustainability practitioner who works across a broad range of industry and government, helping clients find solutions to complex issues and challenges.

      His experience lies in developing and implementing programs targeted at improving business performance in areas such as sustainability strategy and corporate social responsibility, international development, sustainability reporting, reputational risk and supply chain management.

    • Mr. Mohammad Bin Loay, Head of Himaya Program, National Anti-Corruption Commission
    • Mr. Mohammad Bin Loay
    • Eng. Rada Ahmad Al Assafi, Social Responsibility Program Manager, NCB
    • Eng. Rada Ahmad Al Assafi

  • 14:00 to 14:30
    Session 3: The Saudi Competiveness Index and its impact on the Social Responsibility of the Private Sector
      Speakers:
    • Ms. Kim Elizabeth pringle Al-Sahhaf, Head of Competitiveness Initiatives, Saudi Arabian General Investment Authority
    • Ms. Kim Elizabeth pringle Al-Sahhaf

      For more than twenty years, Ms. Al Sahhaf main professional focus has been in education, human capital development, and strategic public policy work.

      For twenty years, Ms. Al Sahhaf spearheaded the development of best practices in the Saudi K-12 private education sector in the Kingdom. Her efforts led to successful Ministry of Education Pilot Programs, which were then permitted within the broader K-12 private Saudi school system.

      Since joining SAGIA (Saudi Arabian General Investment Authority), as the Head of the Education Sector in January 2007, she focused her efforts on developing the education sector strategy, and facilitating investment opportunities in all segments of education. In addition, she championed the creation of a new world-class education regulatory and licensing environment, for the new Economic Cities, which are under the supervision of SAGIA.

      Ms. Al Sahhaf also developed and launched in 2010 the first of its kind competition for youth, The Most Competitive Youth. The MCY aspires to enhance and develop the talents and capabilities of its youth by creating a unique competition based on globally accepted standards to encourage the spirit of independent innovation, creativity, competitiveness, community engagement, and leadership through the development of its youth as leaders and participants in its socio-economic future.

      In January 2011, she was appointed as the Head the Competitiveness Initiatives Department at SAGIA. This department oversees all national competitiveness programs including the Saudi Fast Growth 100, the Responsible Competiveness Index, the Most Competitive Youth, the Saudi Oxford Leaders Program and the Madinah Competitiveness Program.

      Ms. Al Sahhaf has a Bachelor of Science in International Business from The American University, Washington, D.C.

    • Dr. Abdulatif M. Al Shaikh, Head of CEO Office, BAE Systems
    • Dr. Abdulatif M. Al Shaikh

      Dr. Al-Shaikh is currently Head of CEO Office at BAE Systems KSA.

      He has held several key positions at BAE Systems including Head of External Affairs, Head of Integration Portfolio Management and Head of Stakeholders Portfolio Management.

      He previously was PR Manager at International Systems Engineering (ISE), Business Lecturer at Al-Yamamah University and Board Member of ACEEJ insurance company.

      Dr. Al-Shaikh holds a PA in PR from King Saud University, MA in Marketing from Westminster University UK, MPhil and PhD in Business Management from Surrey University.

    • Mr. Gilbert Rustom, Regional Head of Middle East,Africa,&Asia, AccountAbility
    • Mr. Gilbert Rustom

      Gilbert Rustom is a Special Advisor for AccountAbility working within the Middle East region.

      Gilbert brings an entrepreneurial spirit and client focus to AccountAbility along with significant CR consulting experience. As an independent contractor he previously partnered with AccountAbility to establish the first CSR Index in Saudi Arabia. As part of that initiative, Gilbert worked with nearly 250 major companies in the Kingdom assessing their CR efforts.

      Gilbert is also the founder and managing partner of BlindSpot Communication, a brand and marketing consultancy based in Saudi Arabia.

      Previously, he served as Managing Director of Ogilvy & Mather’s office in Riyadh where he substantially increased O&M’s revenue and organizational footprint in just two years. Earlier in his career, he worked in television production and in broadcasting, as an on-camera sportscaster on Lebanese TV.

      Gilbert graduated from Notre Dame University in Lebanon with a BA in Marketing and Communication. He received an executive MBA from the American University in Beirut.

      Outside of work, Gilbert is a proud husband and father. When not enjoying time with his family, Gilbert rides Harley-Davidson motorcycles. He is multi-lingual with fluency in Arabic, English and French.


  • 14:30 to 16:00
    Session 4: Aligning Corporate Social Responsibility Agenda with Curricula
    • Role of institutes and faculties of economics and business in graduating responsible CEOs and managers
    • Is there a need to incorporate social responsibility into curricula?
    • Promoting work ethics by starting at the school level
    • Role of companies in contributing to the development of education deliverables aligned with their respective social responsibility agenda
    • Moderator : Dr. Nadia Baeshen, Dean, Business Administration (CBA) - Girls Section
    • Dr. Nadia BaeshenDownload Biography

      Speakers:
    • Mr. Nayel Samir Fayez, Chief Executive Officer, Injaz-Saudi Arabia
    • Mr. Nayel Samir Fayez

      Nael S. Fayez, 38 years old and father of three, comes from a very rich experience of nine years at Saudi Aramco; the world largest oil producer and the Middle East largest corporation. His primarily experience was Finance, specifically at the Treasury organization. This allowed him to get exposed to the financial, investment, budgeting and banking aspects of the business. Nevertheless, Nael had the opportunity to work with world-class consultancy firms on project of: process improvement, strategy formation and enhancing returns.

      Nael holds an Economics degree from Lamar University, Texas. Later on, he has completed an MBA program at Aspen University. Furthermore, he has attended dozens of professional management and financial training courses at various world locations. Just recently, he has completed the Harvard program for-non-profits executives.

      In 2009, was selected as the CEO who would lead the establishment of Injaz-Saudi Arabia (the local representation of Junior’s Achievement Worldwide; the world largest and oldest entrepreneurship education NGO) and that is where his passion currently is concentrated. Nael is working constantly with private sector companies, Ministries of Education, Labor, Higher Education and SAGIAstudents and school officials on finding ways to create awareness and build the capacity of Saudi YouthimplementingInjaz-Saudi Arabia’s programs in the quest to better enhance the future of the Saudi youth and equip them with: Financial Literacy, Entrepreneurship and Work Readiness.

    • Dr. Michael Von Gagern, Professor of International Business/Reaserch Chairs Program, King Saud University
    • Dr. Michael Von Gagern

      Dr. von Gagern is an academic professional with a broad educational background and a wide range of practical experience as a university professor, researcher, author, businessman and consultant in many parts of the world.

      His areas of specialization are Intercultural Business and Capacity Building, Institutional Development, Corporate Social Responsibility, and Sustainable Quality Management.

      Dr. von Gagern helped to establish the first "German" Universities in Singapore and Cairo from 2001 – 2008 and since 2009 is Advisor for the Research Chairs program of the King Saud University, where he also holds the National Commercial Bank Chair of Corporate Social Responsibility.

      Dr. von Gagern holds a Ph.D. in Philosophy and MSc. in Finance.

    • Mr. Bandar Khaled Eskandarani, Social Responsibility Supervisor, Samref
    • Mr. Bandar Khaled Eskandarani

  • 16:30 to 18:00
    Lunch sponsored by National Prawn Company – NPC at the Park Hyatt Hotel, Jeddah
  • 09:30 to 10:45
    Session 5: Mechanisms for Building Responsible Supply Chains
    • Establishing and managing a supply chain aligned with corporate social responsibility strategies
    • Monitoring the different practices across supply chains and ensuring their quality
    • Corporate responsibility as means for safeguarding the environment
    • Moderator : Faysal Abou Zaki, Deputy CEO, Al-Iktissad Wal-Aamal
    • Faysal Abou Zaki

      Mr. Abou Zaki has over 25 years of experience in Al-Iktissad Wal-Aamal Group, where his innovative approach was a major drive for the Group’s diversification. His main focus has been to help the Group’s development into a leading force in conferences and business events in the region.

      In the process, Mr. Abou Zaki developed a close working relationship with government leaders, policy makers, as well as a wide spectrum of leading figures in business and banking. He also contributes to regional policy forums and is a frequent commentator on regional and global events.

      Mr. Abou Zaki also serves as the Deputy Editor in Chief for Al-Iktissad Wal-Aamal Magazine and is a Board Member in Al-Iktissad Wal-Aamal.


      Speakers:
    • Mr. Turki Bin Moammar, Corporate Reputation & Government Relations Manager, P&G Arabian Peninsula
    • Mr. Turki Bin Moammar

      With more than 11 years of experience in the External Relations, working on Public Affairs, media relations, sustainability, trade and government relations. Turki is now responsible for Government Relations shaping public policy in the MENAP region with direct focus on the Arabian Peninsula markets.

      Turki was born in Abha, Saudi Arabia, in June 23, 1974. Raised in Riyadh, lived for short terms in UK and Switzerland, and graduated from King Fahd university of Petroleum & Minerals with Bachelor degree in Management Information Systems in 2001. During his studies, he served as President of the students club and member of student affairs board.

      He joined P&G Arabian Peninsula in Jan. 2002 in Jeddah, where he began his career working on Public Affairs. He spent most of his first 6 years in developing local community programs, corporate communication systems with external stakeholders, and building external partnerships with multiple NGOs and professional organizations. In 2008, his responsibilities were extended to lead Trade and Government relations in the Arabian Peninsula. And in mid 2012 he joined the Global government Relations & Public Policy group with regional responsibility scope.

      Throughout his career, Turki received multiple awards locally and globally, and external recognitions. Turki served on internal regional and global networks and member of multiple external councils.

      Turki resides in Riyadh with his wife Hala and their children Lara and Mohammad.

    • Dr. Sherif Tehemar, Head of Social Responsibility Commitee, Dr. Soliman Fakeeh Hospital
    • Dr. Sherif Tehemar

      Dr. Sherif H. Zaki Tehemar is an oral and maxillofacial consultant. He is currently the chairperson of the CSR committee and member of several committees at Dr. Soliman Fakeeh Hospital (DSFH). Dr. Tehemar has presented several lectures related to CSR and TQM nationally and internationally. He is also a member of CSR International (UK), Network for Business sustainability (Canada) and Business Link (UK)

      Dr. Tehemar was in charge as a team leader for CSR to introduce the sustainable practice within DSFH. His responsibilities include formulating. Implementing and monitoring a CSR strategy and related policy and the publication of the first CSR report for DSFH based on the GRI guidelines in 2009. Under his leadership, DSFH was the first to publish CSR report in the healthcare sector in the MENA region in 2009 and the first to publish an externally verified report in 2010. In 2011, DSFH published the first A+ CSR report worldwide and he is the co-author of the Good Hospital Guide which is considered the first sustainability guide directed to the healthcare sector worldwide.


  • 10:45 to 12:15
    Session 6: Leading Companies and their Role in Developing Small Enterprises and New Initiatives
    • Current initiatives and forms of support
    • Needs and requirements to support entrepreneurs
    • Expected role of incubator projects
    • Moderator : Mr. Ziad Al Bassam, Member of the Board of Directors, and Vice President of the Small Venture Development Center, Jeddah Chamber
    • Mr. Ziad Al Bassam

      Speakers:
    • Mr. Hisham A. Linjawi, Manager - Makkah Al Mukaramah Region, Human Resource Development Fund
    • Mr. Hisham A. Linjawi
    • Mr. Yasser M. Abdo Yamani, Deputy CEO of CSR Affairs , Dallah Al Baraka Group
    • Mr. Yasser M. Abdo Yamani
    • Dr. Nawaf Al Shalani, Group Corporate Communication Manager, STC
    • Dr. Nawaf Al Shalani
    • Mr. Nawaf Shafi Almusra, Intilaaqah Program Manager, Shell Companies
    • Mr. Nawaf Shafi Almusra

      Mr. Almusra is currently the Intilaaqah Program Manager at Shell Companies. He is also a member of the Saudi Association of Communication and Publication.

      He previously was the Manager of the Vice President Office at the Human Right Commission, Office Manager at the University Chancellor and the Manager of Public Relations and Information at the Arabian Open University, Riyadh.

      He was also an official in the administrative affairs at the Ministry of Interior, The Mandatory of the Head of the Saudi Club for Students in Colorado State, a part-time official in Customer Services and marketing at the University of Denver, and Public Relations and Marketing Officer at Masarko Company for Marketing and Services. He participated in and organized several forums and has many recommendations and certifications for his achievements.

      Mr. Almusra holds a Master degree of International Studies, a Master’s degree of Computer Information Systems Administration, Systems and Databases Administration from the University of Denver, U.S.A. and a Bachelor Degree of Public Relations and Communication from the King Saud University.

      He also studied specialized subjects in Risk Management, Suppliers Administration, Marketing, Projects Management and Technology Management at University of Denver.

    • Mr. Kamal AlBorno, Manager-Al Ahli Small Business Program, NCB
    • Mr. Kamal AlBorno

  • 12:15 to 12:45
    Noon prayers and coffee break
  • 12:45 to 14:00
    Session 7: Role of Media in Disseminating Corporate Social Responsibility Culture
    • Media’s role in directing companies towards increasing their investments in social responsibility programs
    • Social media as a tool for promoting social responsibility culture and corporate communication with social segments
    • Building media resources specialized in social responsibility
    • Moderator : Mr. Nasser Al Issa, Deputy CEO, Samantah Group
    • Mr. Nasser Al Issa

      شغل حاليا منصب نائب الرئيس التنفيذي لمجموعة سمانته. ويتمتع بخبرة 15 عاما في مجال التخطيط الاستراتيجي للشركات وتنفيذ أعمال التطوير وهيكلة المشاريع والتمويل والدراسات الاقتصادية وتطوير المشاريع الاستثمارية في السوق السعودي. بالإضافة إلى التدريب والتطوير الذاتي وريادة الأعمال وتخطيط برامج المسئولية الاجتماعية وتقنيات التعليم الذاتي والتوظيف.

      مؤسس فريق أجيال السعودية للاستشارات وتطوير المشاريع الصغيرة والمتوسطة في مجال تنفيذ دراسات الجدوى الاقتصادية منخفضة التكلفة وإعداد الدراسات الفنية والادارية والمالية للمشاريع الصغيرة. كما أنه عضو مؤسس في "مركز التنافسية للاستشارات" في مجال الاستشارات السياحية والضيافة والتخطيط الاستراتيجي والاستشارات المالية والصناعية، وعضو فريق البحث والدراسة لمشروع استراتيجية السياحة الوطنية 2020. الذي تم اعتماده من مجلس الوزراء.


      Speakers:
    • Mr. Hamad Bin Abdullah AlKadi, Writer & Member of Ash-Shura Council
    • Mr. Hamad Bin Abdullah AlKadi
    • Mr. Abdoo Khal, Writer and Novelist
    • Mr. Abdoo Khal
    • Dr. Mamdouh Najjar, Deputy GM,Corporate Social Responsibility, Microsoft Arabia
    • Dr. Mamdouh Najjar

      Dr. Najjar is Deputy GM, Corporate Social Responsibility in Microsoft Arabia.

      He previously held the position of Deputy GM of Education and Corporate Social Responsibility in Microsoft Arabia.

      He was the Dean of Faculty & Personnel Affairs, and held several key positions at King Fahd University of Petroleum and Minerals (KFUPM), Dhahran.

      He is a member of the ICT committee of Disabled Children Association, the advisory committee of Prince Mohammad Bin Fahd Program for Youth Development and the Advisory board of the Faculty of Computer and Information Technology, King Abdulaziz University Jeddah.

      Dr. Najjar holds a Ph.D. in computer science from Illinois Institute of Technology, Chicago, IL, USA, a M.Sc. in computer science and engineering from King Fahd University of Petroleum and Minerals (KFUPM), Dhahran, Saudi Arabia.

    • Dr. Aisha Natto, Member, Jeddah Chamber of Commerce and Industry
    • Dr. Aisha Natto

  • 14:00 to 15:30
    Lunch


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