In the presence of His Excellency the Minister of Information Walid Daouk, the much awaited corporate digital marketing conference DGTL#U – Beirut was launched on Wednesday, September 19th, 2012 at the Movenpick Hotel in Beirut, Lebanon.
In order to have an accurate view on how involved Lebanese corporations are in digital strategies, we have conducted a survey on a sample of 48 PR agencies which includes the top 10 agencies in Lebanon (based on biggest account holders).
The results of this first Corporate Digital Marketing Survey seek to demonstrate how far Lebanese corporations have come in this respect, their commitment and attitude towards these new plans, how strategies translate into sales and branding awareness, and what is keeping them from going further and expanding their online presence.
60.9% of survey respondents believe the Lebanese customer is ready for an entirely digital service
Clearly, it’s a combination of an absence of infrastructure, lack of a comprehensive legal framework along with a general lack of understanding and skill base inside companies that prevent organizations in Lebanon from fully taking advantage of the digitalization in marketing tools and techniques. This may be one of the reasons why 96% of PR agencies claim that they suggest digital marketing campaigns to their clients versus the clients asking for a digital solution.
To better understand the digital marketing state and company practices in Lebanon, Al-Iktissad Wal-Aamal asked PR professionals about the main reasons their customers use digital marketing. They answered sales.
Sales however came in before last when it comes to measuring the results of digital marketing efforts. Brand awareness is the first criteria for measuring digital marketing ROI (52.2%) followed by customer satisfaction (30.4%) and sales leads (26.1%). An interesting finding that is worth noting is that 1 out of 5 companies do not at all measure their digital marketing impact.
Brand awareness is the first criteria for measuring digital marketing ROI (52.2%) followed by customer satisfaction (30.4%) and sales leads (26.1%)
Al-Iktissad Wal-Aamal business magazine, Lebanese issue, will publish a special dossier on DGTL#U – Beirut, in its September and October issues, featuring two inserts focusing on the state of digital marketing in Lebanon and applying digital marketing in the banking sector. This special dossier is to also include post forum coverage, main highlights of DGTL#U – Beirut and interviews with leading international and regional digital marketing experts.
As I get ready to board my plane, I sadly leave so many wonderful new friends from among the attendees, sponsors and event organizers, and having had an experience I’ll always remembers.
The Al-Iktissad Wal-Aamal team was exceedingly professional and went out of their way to make sure I had such a delightful time. For both Jeff and myself we could not miss the fact that this was only possible because of social media. The digital world is indeed getting smaller.
Hope you are well and not working too hard after last week’s fabulous event.
I would just like to thank you and the team for your generosity and for being such great hosts on my maiden visit to beautiful Beirut. It was an absolute pleasure to spend time with you all. Such great food and company
The conference last week was a real success and I would like to thank you - and your great team - for allowing me the opportunity to be part of it. I am sure that you have seen the impressive media coverage...
Mr. Ramzi Raad | Chairman and CEO | TBWA\RAAD Middle East
Thank you so much for a very interesting and informative conference! Well done!
Joyce Menassa | Chairperson Of Marketing & Management Department | Notre Dame University
Very interesting conference, we really learned a lot. Great job you’ve all done there!
Rachelle Nassif | Marketing Supervisor | T. GARGOUR & FILS S.A.L.
First of all, please allow me on behalf of AROPE Insurance Team, to thank and congratulate Iktissad Team for DGTL#U conference. Very rich, very informative!
Stephanie Stephan | Communication Coordinator | AROPE Insurance
I am glad I met such a friendly team and I enjoyed every single moment of that conference and for sure it was very important and useful and a “must” attend conference.
Abed Jrab | Digital Media Specialist | Boecker International SAL