Mr. Walid Abou Zaki joined Al-Iktissad Wal-Aamal in 2004, and has served the company in different roles including three years as Business development manager. Appointed as the Executive Director of Al-Iktissad Wal-Aamal in 2009.
He is the chief officer of Oman Economic Forum and the Turkish-Arab Economic Forum.
He was previously working with BankMed, internal audit department and holds a Bachelor degree in Economics from Beirut Arab University.
Mr. Bullas is an international social media speaker, blogger and strategist.
He educates and consults with companies, executives and personal brands to optimize their global online presence.
His blog at JeffBullas.com which is about how to apply social media and digital marketing has over 300,000 hits & is read by over 170,000 unique readers every month in more than 190 countries worldwide.
JeffBullas.com ranks 14 on the list of Top 50 social media power influencers on Forbes. It is also ranked as one of the top 50 marketing blogs in the world according to Adage.com’s Power 150 Rankings, as well as #4 marketing influencer globally according to Kred.com
With consumers investing more time on the internet, especially on social-media platforms, businesses are now obliged to map out a smart digital strategy. Yet, several questions are to be answered:
This session will discuss key issues in digital branding and will feature case studies from the Lebanese market.
Mr. Rahhal currently heads Yahoo’s regional advertising sales team.
With a background in print media, he launched his online career with Maktoob.com and moved to Yahoo! ME when they entered the market in 2009.
He stands out as one of few digital professionals who have experience in both online and offline advertising.
Having serviced clients and agencies throughout the Middle East, Mr. Rahhal has been instrumental in educating and implementing award-winning online strategies and activations for numerous sectors.
Mr. Atrissi is currently principal of his own design studio, Tarek Atrissi Design (www.atrissi.com), based in the Netherlands.
He was a creative director for Meta Design in Germany, and has consulted with international branding worldwide Firms.
He is the co-author of "Visual Narratives from Arabia" published by UNESCO in 2007, and the founder of www.arabictypography.com , the online communication platform for Arabic Type.
His work has been exhibited at the Guggenheim Museum in New York and is in the permanent Design collection of the Affiche Museum in Holland.
Mr. Atrissi has received several awards for his creative work including the Type Directors Club's & the Dutch Design award.
He holds several degrees including a Masters of Arts in Interactive Multimedia from the Utrecht School of the Arts in Holland and an MFA in Design from the School of Visual Arts in New York.
Mr. Kahaleh is the Regional Head of Digital Media at Vertical Media Services.
Prior to joining Vertical Media Services, he held the position of Senior Media Consultant at Havas Media, in France.
He started working in the media field in 2004 with Carat Paris, France.
Mr. Kahaleh holds a Masters in “Stratégies and Management” from Ecole de Management de Lyon (EML), a Sciences – Po degree from IEP Lyon.
Mr. Dfouni is currently the CEO & Managing Partner of Eastline Marketing.
He previously served as the General Manager and Chief of Operations at BlueSponge Inc., a leading Canadian interactive solutions company.
He has managed high scale projects that won numerous awards including South by South‐West, Canadian New Media New York Festivals, BIMA (British interactive media awards), Moebius United Nations Design award, Prix Media and the most prestigious Cannes Lion d'Or.
He has been recently selected as an Endeavor High Impact entrepreneur as well as received the British Council Young Creative Entrepreneur Award.
Mr. Dfouni holds a Bachelor and a Masters degree in Management Information Systems and Knowledge Management from Concordia University.
Case studies: United Arab Emirates, Saudi Arabia, Tunisia and the MENA region** Presentation is compatible only with MAC
Mr. Raad is Chairman and CEO of TBWA\RAAD Middle East.
He is also a board member of Omnicom Media Group MENA.
He was voted President of the UAE Chapter of the International Advertising Association (IAA) in 1988.
He helped establish and became a Board Member of the GCC Advertising Association, the Middle East Research Forum, and the Middle East Advertising Agencies Association.
He previously served as the Middle East Consultant for the Hong Kong Trade Development Council and the Dubai Press Club.
Mr. Raad graduated from the American University of Beirut.
Enterprise mobility is one of the key trends in modern enterprise. A senior Apple representative will demonstrate how businesses are embarking on the Post-PC journey through Apple's real world case studies of enterprise mobile solutions and some tap-to-pay programs, revealing how tablets have affected shopping behavior.
The presentation will address mobility strategies and case studies:
Mr. Erhart is an international product management specialist with 25 years of experience in high tech, mainly in the software industry.
He currently works for Apple Inc. in their ProMarkets division.
He was previously worldwide Senior Product Manager at Adobe Systems where he spent 10 years on Publishing, and video products on two different continents.
Among other roles he was Product Marketing Manager at Lotus Development, Product Manager at Hewlett Packard , and lead planning manager at Microsoft in Redmond.
Mr. Erhart graduated in Electronics from the Technology Institute of Paris XI and in Marketing from University of Paris Orsay.
Mr. Richa is Chairman & CEO of Impact BBDO MENA & Pakistan Group.
Achievements under his governance have been numerous, and are marked by international acclaim, including wins at Cannes Lions, New York Festivals, London International Awards, Dubai Lynx Awards, MENA Effies and MENA Cristal festival.
Prior to joining Impact BBDO he served at Leo Burnett Lebanon.
Mr. Richa features in both Campaign magazine and Communicate magazine on their top 10 power lists, and was recently ranked by Arabian Business magazine as #83 on the ‘Power 500’ list of most influential Arabs in the World.
He has been involved in a wide range of industry and cultural associations, having served two terms as the president of the International Advertising Association in Lebanon. He was also knighted the National Order of the Cedar by the President of the Republic for his contributions to the advertising industry
Mr. Richa graduated from Académie Charpentier in Paris
M-Commerce is definitely the future. But the challenge is to find out if the benefits of m-Commerce really outweigh security risks.
This panel will discuss mobile payments landscape, and the role of e-commerce as a driver of m-commerce in terms of consumer comfort with online banking, and mobile banking leading to more comfort with peer to peer payments, remote mobile payments and NFC payments.
The session will address mobility issues from several perspectives:
Mr. Mikail is the E-Commerce Services Manager of Aramex.
He is an active member of the company’s Global Management Team and offers a wide knowledge of the online, E-commerce industry and in depth understanding of current and future markets trends.
Prior to joining the Aramex team, he held a number of managerial positions, specifically in the marketing communications industry, where he managed the teams of internationally renowned agencies such as Grey Advertising, Bates PanGulf and LOWE MENA, among others.
Mr. Mikail obtained his BA in Marketing from Middle Tennessee State University (MTSU).
Mr. Al-Mefleh is the Director of Product Management, Middle East for Research In Motion (RIM).
He has over 20 years of industry experience, including expertise in mobile phone research and development, product management, sales and marketing, and portfolio management.
Within his current role he is responsible for new product introductions and product lifecycle management in RIM's Middle East markets, and heads up an international team of Carrier Product Managers.
Prior to joining RIM, he held various positions with both smartphone and software vendors, managing the roadmap, sales and marketing of product portfolios.
Mr. Al-Mefleh holds a Bachelor of Sciences degree in Computer Science and Engineering from the University of Texas, Arlington.
Ms. Rteil is a social & digital media evangelist, a brand strategist, & a communication & advertising practitioner.
She is currently operating as a Digital Planner & Senior Manager at Mindshare Beirut for the Levant markets.
She is dwelling on her digital evangelism at Mindshare MENA - creating customized strategies for multi-categories: fashion retail brands, telecoms, banking, FMCGs, e-commerce, electronics, automobile and NGOs.
Ms. Rteil has acquired a bachelor’s degree in communication arts with an emphasis on advertising & accomplished the core dynamics of digital marketing at VML New York.
Social media is a growing and very active platform. When used effectively, it can result in sales leads, deliver new opportunities, improve customer experience and develop better customer care and after sales services. This session is all about how to best leverage key social media platforms to help drive sales and engage new customers, as well as what works in regards to engaging with customers versus spamming and sales pitches?
This session will discuss:
Ms. Sabbagh has been committed to Social Media and Digital Marketing Consultancy and Training for prominent Lebanese and regional companies, as well as working with the vibrant Lebanese community on organizing Non-for-Profit events and crowd-sourced activities via social networks.
Through her work with The Online Collaborative as a Marketing Collaborator, she has been involved in raising awareness about social media best practices for personal and professional use through a number of trainings, seminars and events.
Ms. Sabbagh also blogs on theidentitychef.com about the challenges of Social Media Marketing, Digital Presence and Personal Branding as well as day-to-day advertising and marketing issues with a generous dose of introspection and case studies.
You can follow her on twitter @sdarine.
Mr. Malas is the CEO of Just Falafel, one of the world's fastest growing F&B brands.
He is an experienced business leader, catalyst and strategist holding shareholder positions in a diverse range of companies.
Mr. Malas possesses vast cross-sector experience in banking, asset management, financial engineering, retail and F&B, with strong focus on expansion and development plans.
Mr. Chehlaoui is currently Deek Duke's Marketing & Community Manager.
He is also the Community Manager at Roadster Diner.
Mr. Chehlaoui holds a degree in marketing from LAU.
New media are dramatically changing public relations; studies indicate blogs and social media have enhanced what happens in public relations and that social media and traditional mainstream media complement each other.
This presentation will address:
Ms. Karam is a social business strategist and partner at social4ce.
She started her professional career in PR and Marketing, working with media agencies in the Middle East. She caught the “digital” bug in 2005 when she headed marketing for a local search engine and then, her career grew up from the digital sphere to leading, developing and managing social media strategies in a regional Media Agency.
Her field of expertise covers social media marketing and engagement strategies as well as digital and creative communications.
She gained an excellent knowledge of both the Lebanese and GCC markets while developing online and social media marketing strategies for brands such as L’Oréal, Samsung, STC, Pepsi and Eurosport Arabia.
Ms. Karam also works with governmental institutions throughout the GCC and provides consulting solutions and strategic advice in terms of online conversations monitoring and e-reputation management.
“Every Business guru under the sun is currently extolling the virtues of social media”. But what happens when social media goes wrong? When a dissatisfied customer starts complaining ‘loudly’ online? When a brand de-vangelist just doesn’t like what a brand stands for? When a brand communicates inadequately?
Mr. Farnsworth is the Chief Digital Strategist at Jolt Digital Marketing.
Within his current role he consults mid to large organizations on communication strategies to create product preference and build customer communities that foster brand loyalty. As a director with the Silicon Valley Brand Forum and an advisor to other professional organizations, Mr. Farnsworth has moderated panels, & spoken at events at Intel, Yahoo!, Cisco, Adobe, Hewlett-Packard, and Stanford.
In 2012, he was appointed as the Communications and Social Media Advisor to TEDxSanJoseCA.
He has been noted by Forbes magazine as one of the Top 50 Social Media Power Influencers, and by the magazines as being the #1 influential PR Tweeter with the highest percentage of “Good” Twitter followers.
Mr. Farnsworth has been included in The Top 35 “Connectors” on Twitter, awarded as one of The 2011 Nifty 50 Top Twitter Men, and cited as one of the most influential people online by Fast Company‘s, The Influence Project.
In the presence of HE. Mr. Walid Al Daouk, Minister of Information.
DGTL#U report: The state of Social Media in Lebanon