
George Azar
Chairman & CEO
George Azar is the Chairman and Chief Executive Officer of Dubai Sotheby’s International Realty, United Kingdom Sotheby’s International Realty, and Saudi Arabia Sotheby’s International Realty. He oversees three prestigious affiliates within the global Sotheby’s International Realty network, driving their growth and leadership in the ultra-luxury real estate markets.
Mr. Azar began his career as a Financial Consultant at Merrill Lynch Pierce Fenner & Smith (Middle East), followed by a role as Agent – Middle East at Swiss Bank Corporation. He was appointed General Manager of Banque SCS Alliance Groupe in Beirut from 1998 to 2001. Subsequently, he joined Union Bancaire Privée (UBP) as Director of its Dubai Representative Office and was promoted to Managing Director in 2004. In 2006, he founded and served as CEO of UBP Qatar LLC.
In 2013, Mr. Azar became Chairman and CEO of Dubai Sotheby’s International Realty, leading its rise as a global leader in ultra-luxury real estate. Under his leadership, the brand expanded with the acquisition of Saudi Arabia Sotheby’s International Realty in 2015 and United Kingdom Sotheby’s International Realty in 2023, solidifying its presence in premier markets. He has been instrumental in launching and marketing some of the region’s most iconic developments and is recognized for his strategic vision and leadership in global luxury real estate.
Mr. Azar holds an MBA in International Business Administration and Finance, and a Bachelor’s Degree in Economics from the American College of Switzerland. Known for his strategic vision and entrepreneurial spirit, he continues to influence the future of luxury real estate worldwide.