Rabih El-Amine is the president of the Lebanese Executives Council (LEC) an independent private-sector-led body that aims at developing and promoting professional and social relations among its members across different sectors and countries in which it operates. Rabih El-Amine is the Founding /CEO of Alef international, a Riyadh-based communications group active across public relations, content management, corporate publishing . Alef PR, make up a major force in Saudi Arabia's marketing communications industry, offering bespoke solutions to a wide range of government organizations and private sector businesses. Alef also offers PR, publishing and PR services the UAE. With over 30 years of media and marketing communications experience under his belt, Rabih is an excellent source of counsel for organizations and businessmen on diverse aspects of the local and regional market. He has built an extensive business network within the GCC, Levant and European markets. He was a member of the Riyadh Chamber of Commerce Marketing Committee between 2005 and 2012, and Secretary of the Lebanese Business Council in KSA for 14 years. In early 2021 Rabih joined Lebanese American university LAU “President’s Advancement Advisory Council” (PAAC), a select group of volunteers in pursuit of resources to fulfill LAU’s Mission of Quality Higher Education and Health Care.