Mr. Ramzi Raad
Group Chairman
TBWARAAD Middle East
For more than 50 years Ramzi Raad has been at the forefront of the advertising industry in the Middle East and North Africa. A regional pioneer, he graduated from the American University of Beirut in 1969 and spent the following 12 years helping to transform Intermarkets Advertising Agency into the first regional network, by establishing branches in Kuwait and Bahrain first, then in Saudi Arabia, Egypt, Jordan, and Yemen. When the civil war erupted in Lebanon, Ramzi moved to Dubai in October 1975. In 1988, Ramzi was voted president of the UAE Chapter of the International Advertising Association (IAA). During his presidency the region’s first advertising awards program was launched in 1990 and the IAA World Executive Committee members flew into Dubai to hold their first ever meeting out of their New York Headquarters. The chapter led large delegations to the IAA World Congresses in Chicago (1986), Sydney (1988) and Hamburg (1990); to Advista Arabia in Cairo (1989 and 1992); and to the Asian Advertising Congress in Lahore (1989). Ramzi held the post of IAA’s World Vice President and Middle East Regional Director from 1990 to 1992. Ramzi helped establish (and became a board member of) the GCC Advertising Association, the Middle East Research Forum (MERF), and the Joint Industry Committee for Middle East Research (JICME). He has lectured on Arab Advertising in London, Zurich, Sydney, Lahore, Cairo, Bahrain, New Delhi, and Mexico and served as the Middle East consultant for the Hong Kong Trade Development Council (1988 to 2000). He also helped establish the Government of Dubai’s Press Club and served as its Consultant between 1999 and 2000. Ramzi established TBWARAAD in 2000 and went on to make it one of the most recognized communication groups in the region. Today, the TBWARAAD Group that Ramzi chairs, includes a network of full-service advertising agencies, PR consultancies, relationship marketing companies operating around the Middle East and North Africa. Since 2009, Ramzi has been on Arabian Business' list of the "World’s Most Powerful Arabs" and was named “Advertising Man of the Year” in 2010 by the Dubai Lynx. In March 2016, Ramzi was awarded the TBWA Founder Award by Jean-Marie Dru, TBWA’s Chairman, and Troy Ruhanen, The Global Network’s CEO, in recognition of his passionate development of the TBWA brand in MENA since 1986. Ramzi is also a board member of Omnicom Media Group MENA (OMD + PHD) as TBWARAAD is an equity partner of this group. In 2018, TBWARAAD Middle East was awarded the titles Advertising & Network of the Year by “Dubai Lynx”. The American Business magazine “Contagious” recognized TBWARAAD as one of the 10 Bravest Advertising Agencies on the planet in 2018 and 2019. Also, and for 4 years in a row (2019, 2020, 2021 & 2022) TBWARAAD was named by "FAST COMPANY" the World’s Most Innovative Companies. Last, but in no way least, TBWARAAD was named in 2022, Agency Network of the Year by "AdAge", Most Awarded Agency in MENA by "The Drum" and the Global Agency of Year by "ADWEEK". Ramzi carries the Lebanese Order of Merit in recognition of his efforts in spreading the advertising business out of its historical Lebanese base to the Middle East & North Africa.
All Sessions by Mr. Ramzi Raad
PANEL I: The Changing Landscape of Lebanese Emigration in Arab Countries
- How the Arab Economies are changing?
- How are Emigrants Positioning to Deal with Economic Transformation in the Gulf Countries?
- The Changing Role of Emigrants in the Arab Countries
TO KNOW MORE
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Links
In 2022, CARE International in Lebanon developed LINKS online platform, an all-inclusive tool playing a critical role in streamlining humanitarian activities, bridging resource gaps, and ensuring those in need receive timely assistance. Whether you’re looking to contribute, seek support, or enhance cooperation within the sectors, LINKS empowers you to make an impact.
LINKS is a free, digital platform, accessible via website and mobile application, that revolutionizes the way humanitarian support is coordinated. Acting as a vital hub, it seamlessly connects donors, experts, and people in need with local humanitarian organizations, while also fostering collaboration among these organizations for more effective and unified efforts.
CONSOLIDATED CONTRACTORS COMPANY
With over seventy years of construction excellence, Consolidated Contractors Company (CCC)
has earned a global reputation for delivering innovative solutions to multi-million-dollar projects.
CCC’s expert teams leverage cutting-edge systems for estimating, scheduling, and reporting,
ensuring a streamlined and efficient construction process. Clients benefit from the company’s
unwavering commitment to safety, precision, and a proactive approach to problem-solving. Clear
communication is a cornerstone of CCC’s operations, enabling effective management of changes,
costs, and expectations throughout every phase of a project.
From site evaluations and preconstruction planning to commissioning and close-out, CCC provides
comprehensive services that span the entire construction lifecycle.
Above all, CCC specializes in crafting exceptional built environments that empower clients to thrive.
O Monot Hotel
O Monot Hotel is a delightful independent boutique property brought up-to-the-minute with a sensational renovation that has resulted in 41 superbly styled rooms and suites. Set in the elegant and fashionable area of Saifi, Downtown Beirut, this chic property has a gourmet restaurant and stunning city views from its rooftop, where the pool and terrace bar ensure that this is the perfect place to relax.
O Monot Hotel combines discriminating taste and personalized service. More often than not it is little touches that make all the difference. Everywhere you look beautiful contemporary design meets the eye; from the sharp, harmonious lines of the exterior to the elegant minimalism of the interior. Designed by the famous Claude Missir, the hotel boasts a comforting home away from home feel. In addition, our team has expert knowledge of Beirut’s social scene and historical sites and is always available to meet guests’ needs and expectations
ICC Group
In a world based on digital, information technology is the key pulse that drives the innovation engine. ICC Group plays an essential role in the technology community, offering customized ICT solutions across multiple industries.
Green Hand
Established in 1999, Green Hand is a Lebanese non-governmental organization committed to protecting nature, preserving cultural heritage, and promoting sustainable economic development and resilient livelihoods.
With a steadfast belief in the power of community-driven change, Green Hand has spent over two decades championing environmental conservation, safeguarding Lebanon’s rich cultural traditions, and empowering local populations through innovative economic models. From restoring natural ecosystems to reviving traditional crafts and supporting farmers, artisans, and small producers, our work places people and nature at the heart of development.
In our continuous effort to create a real, inclusive, and sustainable transformation, Green Hand launched its flagship initiative — the Authentic Aley Strategic Framework — a model program designed to serve as a national prototype for a developed Lebanon.
This elite strategic framework operates through three interconnected pillars:
Environment: Preserving ecosystems, promoting green infrastructure, and ensuring responsible natural resource use.
Culture & Heritage: Protecting Lebanon’s cultural identity by revitalizing traditional knowledge, crafts, and intercommunal ties.
Economy: Fostering a circular and local economy by supporting value chains, dignified income generation, and community-based enterprises.
The Aley District was selected as a pilot region not only for its natural and cultural richness but also for its social diversity and potential to model unity, resilience, and innovation in development. Through partnerships with municipalities, international organizations, and civil society, the Authentic Aley Framework has become a leading example of how local action can inspire national change.
Our vision is bold yet grounded: to build a Lebanon where communities thrive in harmony with their environment, their history, and each other.
A Lebanon where the future is rooted in the authenticity of its land and people.
Green Hand
Established in 1999, Green Hand is a Lebanese non-governmental organization committed to protecting nature, preserving cultural heritage, and promoting sustainable economic development and resilient livelihoods.
With a steadfast belief in the power of community-driven change, Green Hand has spent over two decades championing environmental conservation, safeguarding Lebanon’s rich cultural traditions, and empowering local populations through innovative economic models. From restoring natural ecosystems to reviving traditional crafts and supporting farmers, artisans, and small producers, our work places people and nature at the heart of development.
In our continuous effort to create a real, inclusive, and sustainable transformation, Green Hand launched its flagship initiative — the Authentic Aley Strategic Framework — a model program designed to serve as a national prototype for a developed Lebanon.
This elite strategic framework operates through three interconnected pillars:
Environment: Preserving ecosystems, promoting green infrastructure, and ensuring responsible natural resource use.
Culture & Heritage: Protecting Lebanon’s cultural identity by revitalizing traditional knowledge, crafts, and intercommunal ties.
Economy: Fostering a circular and local economy by supporting value chains, dignified income generation, and community-based enterprises.
The Aley District was selected as a pilot region not only for its natural and cultural richness but also for its social diversity and potential to model unity, resilience, and innovation in development. Through partnerships with municipalities, international organizations, and civil society, the Authentic Aley Framework has become a leading example of how local action can inspire national change.
Our vision is bold yet grounded: to build a Lebanon where communities thrive in harmony with their environment, their history, and each other.
A Lebanon where the future is rooted in the authenticity of its land and people.